About us

Driven to help leaders normalize rapid change

Today, successful organizations must adapt quickly to a changing market. Such agility requires leaders with the strategies and the means to make rapid change a core competency.

At Baton, our raison d’être is to help these leaders realize their visions for digital transformation with powerful solutions that enable rapid change at each stage of the journey.

Established in 2009, Baton has deep roots in organizational change management (OCM) and learning innovations based on business software like SAP ERP. As experts in OCM, we know software doesn’t solve business problems — people do.

Our solutions ERPsim™, DAS, and DAS Language Localizer, help leaders manage the people side of the equation while leveraging the technology side through faster adoption and better collaboration and communication across global organizations.

Based in Montreal, Quebec, we serve customers in 58 countries, on every continent, directly and through our elite channel partner network of systems integrators, training consultancies, and software vendors.

Our alliances

In addition to our channel partner network, Baton maintains alliances with organizations that share or complement our mission.


For more than a decade, Baton has been a partner of SAP, the world’s market leader in enterprise application software. Currently, we are an SAP PartnerEdge Build and PartnerEdge Integrate Silver Partner and maintain relationships with a variety of organizations in the SAP ecosystem

ERPsim Lab at HEC Montréal

Baton has a long-standing relationship with HEC Montréal, a leading university in Canada and a business school known for excellence in research and teaching. Thought leaders at the ERPsim Lab at HEC laid the foundations for ERPsim™, which they now make available to over 200 academic institutions around the world. HEC continues to provide Baton with research and innovation capabilities.


Baton is an industry partner of SCALE AI, Canada’s business-led consortium “dedicated to building the next-generation supply chain and boosting industry performance by leveraging AI technologies.” As we leverage AI and machine learning in our own solutions, we also work to strengthen our economy with these technologies.


Guy Couillard

Guy Couillard


Guy leads Baton and manages its strategic relationships with organizations such as SAP. Appointed CEO in 2015 when Baton acquired OTA, a consultancy in organizational change management that he founded and led, Guy brings a wealth of experience in organizational change management (OCM), enterprise software deployment, and executive education. He holds a master’s degree in communications from Université de Montréal and a bachelor’s degree from Concordia University, and conducted post-graduate research in technology adoption.

Sebastien Cherry

Sebastien Cherry

Chief Technology Officer

Sebastien is a technical innovator who leads development of Baton’s products. He has more than 19 years of experience in all phases of architecture, design, and development of business applications. With a Ph.D. and M.Sc. in computer and software engineering from Polytechnique Montréal, Sebastien also holds a bachelor’s degree from the Université de Québec à Montreal.

Kamran Shaikh

Kamran Shaikh

Director of User Research

An expert in user experience research and development and the mastermind behind our newest simulation scenarios, Kamran is key to Baton’s product development efforts. Applying his deep knowledge of learning theory and incorporating engagement strategies such as gamification, Kamran designs meaningful and memorable experiences that make our products successful. Kamran is also a lecturer and researcher at Concordia University, where he earned a Ph.D. and master’s degree in educational technology, and a bachelor’s degree in economics and education.

Amélie Poulin

Amélie Poulin

Director of Operations

As a product expert with a deep understanding of Baton’s customers, Amélie is responsible for Baton’s customer experience, ensuring that they derive maximum benefit from our solutions. With advanced studies in digital marketing, she holds a bachelor’s degree in business administration and technology as well as a M.Sc. in eCommerce from HEC Montréal.


At Baton, we’re interested in talented individuals with a background in enterprise applications, a track record of innovation, especially in user experience and gamification of enterprise software, and a positive mindset. A growing company with a global footprint, we offer room to grow to those who thrive in a fast-paced environment. If you have a passion for helping major organizations succeed at digital transformation, let us know, and we’ll review your profile.